Are you about to begin your dissertation or a research project, but don’t know what topic to choose?

Are you unsure of what research methods to use and how they should be applied to your project?

Are you worried about how to write up your research project?

Then this is the book for you!

A balanced coverage of qualitative and quantitative methods means that no matter what approach you choose to use for your project, there are examples and case studies to help guide you through the process.

Student Research boxes provide an insight into situations and research decisions that students have encountered in real life projects. They contain hints, tips and sometimes questions to help you think through your own project.

A Running Case Study charts the progression of two student research projects – one qualitative and one quantitative – and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included in order to help you consider the issues and decisions involved, which you can then apply to your own project.

Deeper Insight boxes delve further into particular research issues, offering you a detailed description to increase your understanding of these areas, whilst Real Life examples put research methods into context, by showing you how they have been applied in real world situations.

THE STUDENT CENTRE

The Student Centre for this title contains:

• Six companion chapters to the book, which cover the statistics side of research methods
• Multiple-choice questions
• An SPSS guide
• A research skills centre with bonus chapters from other books, templates that you can use in your project and good/bad proposal examples
• Case studies
• Weblinks
• Dataset exercises
• Annotated references
• A PowerPoint tutorial
• A glossary

THE LECTURER CENTRE

The Lecturer Centre for this title contains:

• Artwork from the book
• Case study teaching notes
• Lecture outlines
• PowerPoint presentations
• Essay and short answer tests and questions

ACCESSING THE LECTURER CENTRE

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.

REQUEST LECTURER COPY

If you are considering using Business Research Methods, Fourth Edition for course adoption, you can request a complementary lecturer copy by clicking here and filling in the online form.

Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.