Welcome to Microeconomics, Brief Edition, 1e, the new trimmed and edited version of Economics, 18e, the nation’s best-selling economics textbook. In the tradition of the market-leading text Economics: Problems, Principles, and Policies, the cover for the Brief Edition includes a photograph of steps. The photo is a metaphor for the step-by-step approach that we use to present basic economic principles. It also represents the simplicity, beauty, and power of basic economic models. We have chosen a highly modern photo to reflect the addition of our new coauthor, Sean M. Flynn, who has helped modernize the content of the book from cover to cover. Sean did his undergraduate work at USC, received his Ph.D. from U.C. Berkeley (in 2002), teaches principles at Vassar, and is the author of Economics for Dummies. We are greatly pleased to have Sean working on the text since he shares our commitment to present economics in a way that is understandable to all. Fundamental Objectives We have three main goals for Microeconomics, Brief Edition: Help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives.
Help the student understand and apply the economic perspective and reason accurately and objectively about economic matters.
Promote a lasting student interest in economics and the economy. |
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