Web Activity 1

Find three examples of monopolistic competition (four-firm concentration ratios of 20 to 40 percent) at www.census.gov. Click the "Business" tab and then click "Concentration." Which characteristics of monopolistic competition described in the text are true for each example?

Web Activity 2

Go to www.starbucks.com and list at least two ways Starbucks is trying to increase brand loyalty for its product. Explain how these activities help Starbucks maintain its market share.