Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2 Understanding How Economics Affects Business
Chapter 3 Doing Business in Global Markets
Chapter 4 Demanding Ethical and Socially Responsible Behavior

Part 2 Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business

Part 3 Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership
Chapter 8 Adapting Organizations to Today’s Markets
Chapter 9 Production and Operations Management

Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 10 Motivating Employees
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Employee–Management Issues and Relationships

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 13 Marketing: Helping Buyers Buy
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Products
Chapter 16 Using Effective Promotions

Part 6 Managing Financial Resources
Chapter 17 Understanding Accounting and Financial Information
Chapter 18 Financial Management
Chapter 19 Using Securities Markets for Financing and Investing Opportunities
Chapter 20 Money, Financial Institutions, and the Federal Reserve

Appendix Working within the Legal Environment

Bonus Chapters (available online only)
A Using Technology to Manage Information
B Managing Risk
C Managing Your Personal Finances