Donald J. Bowersox,
Michigan State University - East Lansing David J. Closs,
Michigan State University - East Lansing M. Bixby Cooper,
Michigan State University - East Lansing John C. Bowersox,
Kohler Company
ISBN: 0078024056 Copyright year: 2013
Features
New Features of the Fourth Edition
Extended and Expanded Examples to illustrate key concepts in each chapter.
Individual chapters on Customer Relationship Management, Procurement, and Manufacturing provide comprehensive treatment of the overall Supply Chain prior to an in depth discussion of logistics.
Expanded Coverage of key issues involved in network design and risk and sustainability.
Discussion of information technology is extended throughout the text rather than limited to one chapter.
Single-chapter discussion of transportation allows for streamlined focus on capabilities, emerging challenges, and opportunities.
Revision of Several Cases including a new case dealing with total landed cost.
Addition of challenge questions at the end of each chapter based on business examples presented in the text.
Retained Features
Well-respected authorship -- Don Bowersox is a well published author and researcher. He is acknowledged as one of the leading authorities on logistics. David Closs' research in logistics is also well respected, he also has extensive consulting experience and is a roundtable officer of the Council of Logistics Management, Bixby Cooper is the coauthor of Strategic Marketing Channel Management along with Bowersox and is very visible as a member of various logistics professional organizations. John Bowersox is an active member of the Council of Supply Chain Management and frequent contributor at industry conferences.
Unique Balanced Approach -- Because of the unique blend of supply chain and logistics topics, students are afforded a realistic and thorough understanding of both procurement and distribution issues with equal balance, which is not available in other textbooks.