ETHICAL DIMENSION
Reflective of the centrality of ethical practices to marketing management, each chapter includes a real-world example of business ethics related to chapter material. These lively boxed features highlight how ethical issues permeate every marketing decision.

POP-OUT EXAMPLES
Each chapter contains numerous pop-out examples so that students can immediately connect chapter content to realworld application.

MARKETING PLAN EXERCISE
Each chapter connects the key content to a semester-long marketing plan project activity, augmented by Marketing Plan Pro software. Marshall/Johnston’s Essentials of Marketing Management effectively threads a marketing planning focus throughout the textbook itself. Whether or not a semester marketing plan project is used by the instructor, the marketing plan exercise feature does a great job of tying together important planning concepts for students.

GLOSSARY OF TERMS
A complete glossary of key terms and definitions is provided at the end of the book. The glossary serves as an important reference as well as a handy study aid for students preparing for exams.

OTHER FEATURES IN EACH CHAPTER
• Learning objectives: set the stage for what students will achieve by reading and studying the chapter.
• Summary: at the end of each chapter, reminds students of the highlighted topics.