SUPPLEMENT PACKAGE
Marshall/Johnston’s Essentials of Marketing Management is committed to having the best supplement package in the marketing management textbook arena.

MARKETING PLAN PRO
Marketing Plan Pro is the most widely used marketing plan software program in the industry, and it includes everything students need to create professional, complete, and accurate marketing plans. Marketing Plan Pro can be packaged with Marshall/Johnston’s Essentials of Marketing Management for a nominal fee (approximately $20). In addition, Marshall/ Johnston’s Essentials of Marketing Management will have a Correlation Guide provided at no extra cost linking the Marketing Plan Exercises at the end of each chapter to the Marketing Plan Pro software. This eliminates the need for instructors to spend time in offi ce hours and in class showing how to use this program.

BUSINESSWEEK VIDEO NEWSLETTER
Bi-monthly you will receive an electronic newsletter from the authors including synopses of current BusinessWeek videos as well as discussion questions that correlate
to relevant topics in the textbook.

INSTRUCTOR’S RESOURCE CD
The Instructor’s Resource CD contains instructor supplements including the Instructor’s Manual, PowerPoint slides, and Test Bank. These supplements are also available on the password-protected Instructor Online Learning Center.

• The Instructor’s Manual contains a chapter outline for each of the 14 chapters in the text as well as PowerPoint thumbnail references, sample syllabi, and end-of-chapter text solutions.
• The PowerPoint slides include examples from the text and additional lecture support.
• The Test Bank contains true/false, multiple-choice, short answer, and essay questions that are tagged to the appropriate Learning Objective within each chapter as well as applicable AACSB Learning Outcomes.

ONLINE LEARNING CENTER
Students using Marshall/Johnston’s Essentials of Marketing Management will have access to resources located on the Online Learning Center, including Chapter Quizzes and a Marketing Plan Guide. The Marketing Plan Guide is a correlation guide linking the Marketing Plan Exercises at the end of each chapter to the Marketing Plan Pro software. This guide walks students through the Marketing Plan Pro software, providing direct correlations to show how to complete the marketing plan exercises using the online software.