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Product, Branding, and Packaging Decisions


LO1

Describe the components of a product.

LO2

Identify the types of consumer products.

LO3

Explain the difference between a product mix's breadth and a product line's depth.

LO4

Identify the advantages that brands provide firms and consumers.

LO5

Explain the various components of brand equity.

LO6

Determine the various types of branding strategies used by firms.

LO7

Distinguish between brand extension and line extension.

LO8

Indicate the advantages of a product's packaging and labeling strategy.











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