SECTION A: INTRODUCTION AND OVERVIEW

1. What Is Strategy and Why Is It Important?
2. Charting a Company’s Direction: Vision and Mission, Objectives, and Strategy

SECTION B: CORE CONCEPTS AND ANALYTICAL TOOLS

3. Evaluating a Company’s External Environment
4. Evaluating a Company’s Resources, Cost Position, and Competitiveness

SECTION C: CRAFTING A STRATEGY

5. The Five Generic Competitive Strategies
6. Supplementing the Chosen Competitive Strategy—Other Important Strategy Choices
7. Strategies for Competing in International Markets
8. Corporate Strategy: Diversification and the Multibusiness Company
9. Strategy, Ethics, and Corporate Social Responsibility

SECTION D: EXECUTING THE STRATEGY

10. Superior Strategy Execution—Another Path to Competitive Advantage

PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY

SECTION A: CRAFTING STRATEGY IN SINGLE-BUSINESS COMPANIES

1. Mystic Monk Coffee
2. Competition among the North American Warehouse Clubs: Costco Wholesale versus Sam’s Club versus BJ’s Wholesale
3. Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages
4. Netflix’s Business Model and Strategy in Renting Movies and TV Episodes
5. Redbox’s Strategy in the Movie Rental Industry
6. Sift Cupcake and Dessert Bar
7. Blue Nile Inc. in 2011: Will Its Strategy to Remain Number One in Online Diamond Retailing Work?
8. Panera Bread Company in 2011—Pursuing Growth in a Difficult Economy
9. Apple Inc. in 2011: Can It Prosper Without Steve Jobs?
10. Google’s Strategy in 2011

SECTION B: CORPORATE STRATEGY IN MULTIBUSINESS COMPANIES

11. Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful?

SECTION C: IMPLEMENTING AND EXECUTING STRATEGY

12. Robin Hood
13. Southwest Airlines in 2010: Culture, Values, and Operating Practices
14. Norton Lilly International: Implementing Transformational Change in the Shipping Industry
15. Starbucks’ Strategy and Internal Initiatives to Return to Profitable Growth

SECTION D: BUSINESS ETHICS AND SOCIAL RESPONSIBILITY

16. Cash Connection: Are Its Payday Lender Strategy and Its Business Model Ethical?