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Chapter Quiz
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1
As an example of _____________, major airlines change hundreds of fares daily in response to competitor's tactics.
A)scenario analysis
B)competitive intelligence
C)switching costs
D)corporate espionage
2
In its strategic planning, PPG uses ________to develop four alternative futures based on two key variables, the cost of energy and the extent of growth opportunities in emerging markets.
A)SWOT analysis
B)scenario analysis
C)Porter's Five-Forces model
D)strategic groups
3
Typically, firms have little ability to predict trends and events in the general environment.
A)True
B)False
4
Trade agreements among regional blocs are examples of which segment of the general environment?
A)demographic
B)political/legal
C)global
D)economic
5
The aging of the US population is a demographic trend, but it is not part of the economic segment of the general environment, since it has implications for tax policies.
A)True
B)False
6
A manager should be familiar with Porter's five-forces model, because it identifies which demographic trends will be most important in the short-term.
A)True
B)False
7
The possibility that the profits of established firms in the industry may be eroded by new competitors is known in the five-forces model as the threat of new entrants.
A)True
B)False
8
Numerous equally-balanced competitors selling products that lack differentiation in a slow growth industry are not likely to experience high intensity of rivalry among competitors.
A)True
B)False
9
Which of the following ________ often make it possible for young firms to provide services that are equivalent or superior to an incumbent, a new entrant may be able to serve a market more effectively, with more personalized services and greater attention to product details.
A)backward and forward integration
B)entry barriers
C)digital technologies
D)strategic groups
10
Technology advances have resulted in disintermediation, which is the insertion of organization or business process layers responsible for intermediary steps in the value chain of any industries.
A)True
B)False







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