Part One: Entrepreneurs and Ideas: The Basis of Small Business |
Chapter 1: | Small Business: Its Opportunities and Rewards |
Chapter 2: | Small Business Entrepreneurs: Characteristics and Competencies |
Chapter 3: | Small Business Environment: Managing External Relations |
Chapter 4: | Small Business Ideas: Creativity, Opportunity, and Feasibility |
Part Two: Small Business Paths & Plans |
Chapter 5: | Small Business Entry: Paths to Part-Time Entrepreneurship |
Chapter 6: | Small Business Entry: Paths to Full-Time Entrepreneurship |
Chapter 7: | Small Business Strategies: Imitation with a Twist |
Chapter 8: | Business Plans: Seeing Audiences and Your Business Clearly |
Part Three: Marketing in the Small Business |
Chapter 9: | Small Business Marketing: Product and Pricing Strategies |
Chapter 10: | Small Business Promotion: Capturing the Eyes of Your Market |
Chapter 11: | Small Business Distribution and Location |
Chapter 12: | Marketing Plans: Saying How You'll Get Sales |
Part Four: Cash, Accounting, and Finance in the Small Business |
Chapter 13: | Small Business Accounting: Projecting and Evaluating Performance |
Chapter 14: | Cash: Lifeblood of the Business |
Chapter 15: | Small Business Finance: Using Equity, Debt, and Gifts |
Chapter 16: | Assets: Inventory and Operations Management |
Chapter 17: | Small Business Protection: Risk Management and Insurance |
Part Five: Management and Organization in the Small Business |
Chapter 18: | Legal Issues: Recognizing Your Small Business Needs |
Chapter 19: | Human Resource Management: Small Business Considerations |
Chapter 20: | Achieving Success in the Small Business |