Site MapHelpFeedbackWhat Is Strategy and Why Is It Important?
What Is Strategy and Why Is It Important?


LO 1Learn what we mean by a company’s strategy.
LO 2Grasp the concept of a sustainable competitive advantage.
LO 3Develop an awareness of the five most basic strategic approaches for winning a sustainable competitive advantage.
LO 4Understand that a company’s strategy tends to evolve over time because of changing circumstances and ongoing management efforts to improve the company’s strategy.
LO 5Learn why it is important for a company to have a viable business model that outlines the company’s customer value proposition and its profit formula.
LO 6Learn the three tests of a winning strategy.










Crafting & Executing StrategyOnline Learning Center

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