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Multiple Choice Quiz
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1
Forms of communication that are designed to reach and influence very large audiences are called
A)media.
B)mass media.
C)niche media.
D)global media.
2
Forms of communication geared to a narrowly defined audience are called
A)media.
B)mass media.
C)niche media.
D)global media.
3
Which of the following was NOT one of the original commercial television networks in America?
A)ABC
B)NBC
C)CBS
D)CNN
4
The majority of the news media outlets have in the past supported
A)Democratic presidential candidates.
B)abortion rights.
C)stricter environmental regulations.
D)All these answers are correct.
5
________ is the concept of giving all websites equal access to Internet broadband.
A)Free media
B)Web broadcasting
C)Net neutrality
D)New media monopoly
6
Media lobbying efforts are mostly directed toward
A)obtaining federal grants for documentaries.
B)tightening regulations regarding which network reports any given event.
C)eliminating the FCC.
D)privatizing the nation's airways.
7
The need to retain ________ is the primary concern of media corporations.
A)federal matching funds
B)a level of quality
C)advertisers
D)bandwidth
8
Another change in the past few decades has been a trend away from reporting ________ stories.
A)government and foreign affairs
B)lifestyle
C)entertainment
D)celebrity scandal news
9
The exposé of John D. Rockefeller and his oil monopoly was the work of editor and journalist
A)Hunter Thompson.
B)Tom Wolfe.
C)Ida Tarbell.
D)Thomas Nast.
10
Bob Woodward and Carl Bernstein of the Washington Post were instrumental in exposing ________, which led to President Nixon's resignation in 1974.
A)the Teapot Dome scandal
B)the Watergate scandal.
C)the Saturday Night Massacre.
D)Deep Throat.
11
Only a few consumers of news media prefer
A)true-crime stories.
B)a critical analysis of issues.
C)disaster stories.
D)heartwarming pieces.
12
Journalists have accepted money from political sources to promote particular political agendas, a practice known as "________."
A)pay to pave the way
B)the franking privilege
C)pay to sway
D)logrolling
13
Sensational events such as ________ tend to get the most news coverage.
A)poverty
B)global warming
C)hurricanes
D)discrimination
14
When reporters exaggerate certain details and omit or downplay others to make a story more interesting and entertaining to the audience, the resulting coverage is referred to in the text as
A)distorted.
B)sensational.
C)differential.
D)biased.
15
Which of the following is NOT an element of the three-tiered model of thinking, proposed in the text, to aid in developing media literacy?
A)experience
B)interpretation
C)analysis
D)conclusion







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