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Marketing: The Core 4e
Information Center
Table of Contents
About the Authors
Book Preface
Sample Chapter
Feature Summary
Supplements
Marketer's Showdown
MH Connect Marketing


First Time Users
Student Edition
Instructor Edition
Marketing: The Core, 4/e

Roger A. Kerin, Southern Methodist University - School of Business
Steven W. Hartley, University of Denver - College of Business
William Rudelius, University of Minnesota-Minneapolis

ISBN: 0078112060
Copyright year: 2011

Marketer's Showdown



McGraw-Hill/Irwin is pleased to announce the release of Marketer’s Showdown, a new, web-delivered, interactive video case program that puts students in the middle of dynamic marketing strategy decision-making, alongside real marketers.

Marketer’s Showdown allows instructors to assign up to nine cases, focusing on up-to-the-minute marketing issues faced by companies within the music, automotive, and soft drink industries, covering virtually every concept taught in a Principles of Marketing course.

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0078112060/462208/Mktshowdown_nm1.jpg','popWin', 'width=150,height=195,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (13.0K)</a>

Marketer's Showdown is available with purchase of Online Learning Center Premium Content.

McGraw-Hill/Irwin is pleased to announce the release of Marketer’s Showdown, a new, web-delivered, interactive video case program that puts students in the middle of dynamic marketing strategy decision-making, alongside real marketers.

Marketer’s Showdown allows instructors to assign up to nine cases, focusing on up-to-the-minute marketing issues faced by companies within the music, automotive, and soft drink industries, covering virtually every concept taught in a Principles of Marketing course.

Marketer's Showdown will soon be available with purchase of Online Learning Center Premium Content.

Demo

One complete Marketer's Showdown case module is provided here for you to try:

Vix Records: Fidelity Freefall.

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::::/sites/dl/free/0078112060/462208/demoscreenshot.jpg','popWin', 'width=450,height=370,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (83.0K)</a>

Click here to load the Marketer's Showdown Demo.

Once the demo has loaded, you can completely explore the module:
Vix Records: Fidelity Freefall.

The complete Marketer's Showdown application is available in the Student Edition of this Online Learning Center, with purchase of Online Learning Center Premium Content.

All of the modules are available in the complete Marketer's Showdown application.

For more information about Marketer's Showdown:

Information Flier (113.0K)

Topic Overview (46.0K)


To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.