Frank T. Rothaermel,
Georgia Institute of Technology
ISBN: 0078112737 Copyright year: 2013
Table of Contents
Part One: Strategy Analysis Chapter 1 What Is Strategy and Why Is It Important? Chapter 2 The Strategic Management Process Chapter 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups Chapter 4 Internal Analysis: Resources, Capabilities, and Activities Chapter 5 Competitive Advantage and Firm Performance Part Two: Strategy Formulation Chapter 6 Business Strategy: Differentiation, Cost Leadership, and Integration Chapter 7 Business Strategy: Innovation and Strategic Entrepreneurship Chapter 8 Corporate Strategy: Vertical Integration and Diversification Chapter 9 Corporate Strategy: Acquisitions, Alliances, and Networks Chapter 10 Global Strategy: Competing Around the World Part Three: Strategy Implementation Chapter 11 Organizational Design: Structure, Culture, and Control Chapter 12 Corporate Governance, Business Ethics, and Strategic Leadership Part Four: MINICASES MINICASE 1 Michael Phelps: Strategizing for Gold MINICASE 2 Strategy and Serendipity: A Billion-Dollar Bonanza MINICASE 3 The Home Depot’s Eco Options Boost Profit Margins MINICASE 4 Starbucks: Re-creating Its Uniqueness MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt MINICASE 6 JetBlue: Losing the Magic Touch? MINICASE 7 Which Automotive Technology Will Win? MINICASE 8 Core Competencies: From Circuit City to CarMax MINICASE 9 P&G’s New Corporate Strategy: “Connect+Develop” MINICASE 10 The Wonder from Sweden: Is IKEA’s Success Sustainable? MINICASE 11 Sony’s Silos Prevent Collaboration Across Divisions MINICASE 12 PepsiCo’s Indra Nooyi: “Performance with a Purpose” Part Five: Cases (Cases marked with a ♦ were authored or co-authored specifically for this book by Frank T. Rothaermel.) How to Conduct a Case Analysis CASE 1 Robin Hood CASE 2 The Movie Industry (A) in 2008 CASE 3 The Movie Industry (B) in 2011 ♦ CASE 4 Better World Books: Social Entrepreneurship and the Triple Bottom Line ♦ CASE 5 Tesla Motors and the U.S. Auto Industry (A) ♦ CASE 6 Tesla Motors and the U.S. Auto Industry (B) CASE 7 Rogers’ Chocolates ♦ CASE 8 Numenta: The Age of Truly Intelligent Machines? CASE 9 GEOX: Breathing Innovation into Shoes ♦ CASE 10 InterfaceRAISE: Raising the Bar in Sustainability Consulting CASE 11 Netflix* ♦ CASE 12 Best Buy after Circuit City: What’s Next? CASE 13 JetBlue Airways: Managing Growth* ♦ CASE 14 Bank of America and the New Financial Landscape CASE 15 DeBeers’s Diamond Dilemma ♦ CASE 16 IBM and the Emerging Cloud-Computing Industry ♦ CASE 17 Merck: Open for Innovation? CASE 18 Lego Group: An Outsourcing Journey ♦ CASE 19 healthymagination at GE ♦ CASE 20 Siemens Energy: How to Engineer a Green Future? ♦ CASE 21 Infosys Consulting in the U.S.: What to Do Now? CASE 22 Cemex: The Southdown Offer CASE 23 Cola Wars Continue: Coke and Pepsi in 2006* CASE 24 Cola Wars in China: The Future Is Here CASE 25 Embraer: Shaking Up the Aircraft Manufacturing Market ♦ CASE 26 UPS in India: A Package Deal? ♦ CASE 27 Genentech: After the Acquisition by Roche CASE 28 Corporate Governance in Three Economies: Germany, Japan, and the United States CASE 29 United Technologies Corporation: Running a Global Ethics and Compliance Program ♦ CASE 30 Byte into an Apple * Harvard Business School Premier Case Collection
2013