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Management Strategy
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Table of Contents


Management Strategy: Achieving Sustained Competitive Advantage, 2/e

Alfred A. Marcus, University of Minnesota-Minneapolis

ISBN: 0078137128
Copyright year: 2011

Table of Contents



PART ONE Managing Strategically

Chapter 1 Strategy Basics
Chapter 2 External Analysis
Chapter 3 Internal Analysis

PART TWO Making Moves

Chapter 4 Timing and Positioning
Chapter 5 Mergers, Acquisitions, and Divestitures
Chapter 6 Globalization
Chapter 7 Innovation and Entrepreneurship

PART THREE Repositioning

Chapter 8 Continuous Reinvention
Chapter 9 Implementation
GLOSSARY

INDEX


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