Management Strategy: Achieving Sustained Competitive Advantage, 2/e
Alfred A. Marcus,
University of Minnesota-Minneapolis
ISBN: 0078137128 Copyright year: 2011 Table of Contents
PART ONE Managing Strategically Chapter 1 Strategy Basics Chapter 2 External Analysis Chapter 3 Internal Analysis
PART TWO Making Moves Chapter 4 Timing and Positioning Chapter 5 Mergers, Acquisitions, and Divestitures Chapter 6 Globalization Chapter 7 Innovation and Entrepreneurship
PART THREE Repositioning Chapter 8 Continuous Reinvention Chapter 9 Implementation GLOSSARY
INDEX |
| |