Prepare a brief analysis of the snack food industry using the information provided
on industry trade association Web sites. Based upon information provided
on the Web sites of these associations, draw a five-forces diagram for the snack
food industry and briefly discuss the nature and strength of each of the five competitive
forces. What driving forces of change are taking shape in the industry?
Based on the strategic group map in Concepts & Connections 3.1, who are
Toyota's closest competitors? Between which two strategic groups is competition
the strongest? Why do you think no automobile manufacturers are positioned
in the upper right corner of the map? Which company/strategic group faces the
weakest competition from the members of other strategic groups?
Using the information provided in Table 3.3 and your knowledge as a casual
dining patron, what are the key success factors for restaurants such as Outback
Steakhouse or Carrabba's Italian Grill? Your list should contain no more than
six industry key success factors. In deciding on your list, it's important to distinguish
between factors critical to success in the industry and factors that enhance
a company's overall well-being.
