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Assurance of Learning Exercise
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  1. Harley-Davidson has chosen to compete in various country markets in Europe and Asia using an export strategy. Read the sections of its latest annual report at www.harley-davidson.com related to its international operations. Why does it seem the company has avoided developing production facilities outside the United States?
  2. Assume you are in charge of developing the strategy for a multinational company selling products in some 50 different countries around the world. One of the issues you face is whether to employ a multicountry strategy or a global strategy.
    1. If your company's product is mobile phones, do you think it would make better strategic sense to employ a multicountry strategy or a global strategy? Why?
    2. If your company's product is dry soup mixes and canned soups, would a multicountry strategy seem to be more advisable than a global strategy? Why?
    3. If your company's product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it seem to make more sense to pursue a multicountry strategy or a global strategy? Why?
    4. If your company's product is apparel and footwear, would a multicountry strategy or a global strategy seem to have more appeal? Why?
  3. The Hero Group is among the 10 largest corporations in India with 20 business segments and annual revenues of $3.2 billion in fiscal 2006. Many of the corporation's business units have utilized strategic alliances with foreign partners to compete in new product and geographic markets. Review the company's statements concerning its alliances and international business operations at www.herogroup.com/alliance.htm and prepare a two-page report that outlines the group's successful use of international strategic alliances.







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