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The Corporation and Its Stakeholders

Chapter Objectives

This Chapter Focuses on These Key Learning Objectives:

  • Understanding the relationship between business and society and the ways in which business and society are part of an interactive system.
  • Considering the purpose of the modern corporation.
  • Knowing what a stakeholder is and who a corporation's market and nonmarket stakeholders are.
  • Conducting a stakeholder analysis and understanding the basis of stakeholder interests and power.
  • Recognizing the diverse ways in which modern corporations organize internally to interact with various stakeholders.
  • Analyzing the forces of change that continually reshape the business and society relationship.










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