Business Plan Project WorkbookChapter 13:
Contingency PlanLearning Objectives
List and examine the assumptions in the business plan. |
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Identify the most significant risks that the new venture faces and describe plans the business owners have developed to deal with any of the situations should they arise. |
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Describe how the company will respond to changes in market conditions caused by demographic shifts, socioeconomic trends, economic events, energy costs, and changes in government policies. |
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Explain how the company will anticipate and respond to competitive threats from expected and unexpected sources, price cutting by competitors, and the introduction of new products by competitors. |
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Outline contingencies to meet staffing challenges and limit problems due to a dependence on key people. |
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