| target market | A specific group of customers whom a business wishes to reach
(See page(s) 15)
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| entrepreneurial opportunity | Key factors that will help make a company succeed
(See page(s) 16)
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| development milestones | Big events that achieve goals outlined by management
(See page(s) 16)
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| stakeholders | People who have, or may have, an interest in a company
(See page(s) 16)
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| unique selling proposition (USP) | The characteristics of a company that make it unique
(See page(s) 17)
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| business concept | The ideas that define a business
(See page(s) 17)
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| key collaborators | People who will provide a company with funding, licensing, franchise, partnership, or joint venture arrangements, etc.
(See page(s) 17)
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