Business Plan Project WorkbookChapter 2:
Company DescriptionLearning Objectives
Explain the reasons for starting a new business or expanding an existing business. |
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Describe the business concept and entrepreneurial opportunity. |
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Provide a history of the business. |
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Describe the legal structure of the business and why it was chosen. |
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Include details about prior funding, royalty, partnership, and joint venture agreements. |
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