| features | The characteristics of a product
(See page(s) 25)
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| benefits | Desirable outcomes resulting from the use of a good or service.
(See page(s) 25)
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| tangible benefits | Benefits that are easily seen or recognizable
(See page(s) 25)
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| intangible benefits | Benefits that are not easily seen or recognizable
(See page(s) 25)
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| value proposition | What customers value or believe is important
(See page(s) 26)
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| subcontractor | A person or firm hired to perform a job function
(See page(s) 29)
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