Business Plan Project WorkbookChapter 3:
Product and Service PlanLearning Objectives
Describe the product or service, including purpose, size, shape, colors, features, benefits, cost, functionality, design, quality, capabilities, technological basis and life-span, copyright and patent protections, and unique selling points. |
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Describe competing and similar technology. |
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Describe the need the product or service addresses in the marketplace and how it benefits the customer. |
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Explain how the products and/or services will be produced, the materials required, and the type of labor needed. |
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Discuss the history, current status, and future stages of product development. |
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