| vision statement | A declaration of the scope and purpose of a company
(See page(s) 39)
|
 |
|
|
| mission statement | A declaration of the specific aspirations of a company
(See page(s) 39)
|
|
|
|
| guiding principles | The primary direction and core values by which a company functions
(See page(s) 39)
|
|
|
|
| external environment | Circumstances that are outside the company’s control
(See page(s) 39)
|
|
|
|
| organizational culture | The shared values, beliefs, and behaviors of the company
(See page(s) 39)
|
|
|
|
| behavioral norms | The rules of conduct of a group
(See page(s) 40)
|
|
|
|
| competitive advantage | A condition that enables a company to operate more efficiently than other companies
(See page(s) 42)
|
|
|
|
| innovate | To introduce a new idea
(See page(s) 42)
|
|
|
|
| quantum improvements | Sudden and dramatic changes for the better
(See page(s) 42)
|
