Business Plan Project WorkbookChapter 4:
Vision and Mission StatementsLearning Objectives
Write a vision statement that defines the company's long-term objective in general terms. |
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Convey the future of the company in the vision statement. |
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Write a mission statement that tells how the company will reach its vision. |
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Convey a challenging yet achievable mission. |
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Communicate what the business stands for, what its founders believe in, and what it intends to achieve. |
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