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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Organization and Household Consumer Behaviors

Chapter Objectives

After completing this chapter, you should be able to:

I.

Characterize organizations using six main dimensions: membership structure, organization, resources, motives and goals, roles, and culture.

II.

Understand how organization structure and characteristics relate to consumption activities.

III.

Identify the major segments of organizational buyers and the basic types of purchases.

IV.

Understand how household structure and characteristics relate to consumption activities.

V.

Recognize the important role of the family life cycle in consumption activities.

VI.

Distinguish decision roles and decision-making styles in households and organizations.

VII.

Describe a variety of consuming collectives besides households and business organizations.




McGraw-Hill/Irwin




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