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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Lifestyles: Component Consumption Sub-Cultures

Chapter Objectives

After reading this chapter, you should be able to:

I.

Identify role-related product constellations

II.

Describe psychographics, AIO, and lifestyles research

III.

Understand the use of lifestyles data to profile lifestyle segments, identify related lifestyle interests, and locate lifestyle segments geographically

IV.

Recognize VALS, LOVs, Japan VALS, GlobalScan and other life style typologies both domestic and international

V.

Understand the basis of geodemographic segmentation

VI.

Describe the importance of monitoring lifestyle trends and discuss one monitoring technique.

VII.

Identify the value and limitations of lifestyles research




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