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Consumers
Eric Arnould, University of Nebraska
George Zinkhan, University of Georgia
Linda Price, University of Nebraska
Perception: Worlds of Sensation

Internet Exercises

  1. Go to the new site www.polo.com. Explain this e-tailer's concept of "grouping."
  2. Some consumers consider it morally appropriate to buy products that are produced, manufactured or grown domestically. Go to www.fromages.com. Explore this site. Sixty-five percent of their business is done in the U.S. How do you feel about buying foreign produced goods and why?




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