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Multiple Choice Quiz
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Theories of Media and Society
Multiple Choice Quiz
Choose the best answer:
1
Second level agenda setting involves influencing the audience about what topics are important, but not about what to think about those topics.
A)
True
B)
False
2
According to Spiral of Silence Theory, most individuals lack the ability to judge the climate of public opinion.
A)
True
B)
False
3
Cultivation Theory assumes that television viewers choose specific programs to watch.
A)
True
B)
False
4
In order for the agenda-setting function hypothesis to be established as a causal relationship, a lag between media priorities and public priorities must be observed.
A)
True
B)
False
5
According to Agenda-Setting Theory, the media influences the public agenda by:
A)
Giving more exposure to particular topics
B)
Telling the audience that a topic is good or bad
C)
Offering all sides and opinions of the issue
D)
Polling viewers and readers about their opinions
6
Cultivation Theory considers the media's impact on:
A)
Our perceptions about the social world
B)
Our beliefs about what is most important
C)
Our attitudes toward social issues
D)
Our willingness to act on persuasive messages
7
Noelle-Neumann sees the Spiral of Silence Theory as an all-encompassing theory of public opinion that connects the areas of social psychology, mass media, and __________.
A)
Sociology
B)
Persuasion
C)
Organizational communication
D)
Interpersonal communication
8
The correlation between the "television world" and reported beliefs about the world is likely to be the strongest for:
A)
Heavy television viewers
B)
Light television viewers
C)
Children, regardless of viewing habits
D)
Uneducated individuals, regardless of viewing habits
2002 McGraw-Hill Higher Education
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2002 McGraw-Hill Higher Education