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Multiple Choice Quiz
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Theories of Message Processing
Multiple Choice Quiz
Choose the best answer:
1
Probabilistic judgments involve an assessment of how likely something is to occur, while evaluative judgments involve an assessment of the relative goodness of a particular state of affairs.
A)
True
B)
False
2
In Inoculation Theory, a threat involves a forewarning that a challenge to existing attitudes is possible or likely.
A)
True
B)
False
3
An individual's latitudes of acceptance, rejection, and noncommitment represent his/her attitude structure on a particular topic.
A)
True
B)
False
4
The Elaboration Likelihood Model argues that when messages recipients are highly involved, they are more likely to be influenced by source credibility.
A)
True
B)
False
5
The idea that a person might change an attitude to maintain consistency between attitude and behavior is representative of what theory?
A)
Cognitive dissonance theory
B)
Social judgment theory
C)
Theory of planned behavior
D)
Elaboration Likelihood Model
6
Inoculation theory was developed with regard to:
A)
Strongly held attitudes
B)
Social norms
C)
Cultural truisms
D)
Attitude inconsistency
7
An attitude change developed through the central route of the Elaboration Likelihood Model will be:
A)
Relatively enduring
B)
Resistant to change
C)
Predictive of behavior
D)
All of the above
8
Which of the following statements represents a situation of "divergence" in Problematic Integration Theory?
A)
A teenager wants a new car, but knows that family finances make this a very unlikely possibility
B)
A college applicant is unable to predict the likelihood of being selected for the college of her choice
C)
A college graduate looks forward to his new job, but regrets leaving friends at school
D)
An interviewee has received two job offers and likes both very much
2002 McGraw-Hill Higher Education
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2002 McGraw-Hill Higher Education