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1 | |
Research is: |
| | A) | the process of asking questions and finding answers. |
| | B) | only conducted by scientists. |
| | C) | always commissioned by individuals or organizations. |
| | D) | not used by consumers. |
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2 | |
Scholarly research: |
| | A) | relies on informal, scientific, and systematic methods. |
| | B) | is intended for a private audience. |
| | C) | is reviewed by other experts in the field. |
| | D) | uses prediction of communication behavior as its goal. |
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3 | |
Research and theory are related because: |
| | A) | research drives theory. |
| | B) | research is built on the results of previous researchers and provides a foundation for subsequent researchers, which contributes to theory development and theory testing. |
| | C) | research formulates, tests, and verifies theory in one step. |
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4 | |
Science is heuristic. This means that: |
| | A) | findings should be able to be extended to similar situations or to similar people. |
| | B) | scientific research must be based on evidence. |
| | C) | research findings should lead to more questions. |
| | D) | research results are replicable or repeatable. |
| | E) | research must be part of the public record. |
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5 | |
Communication as a social science: |
| | A) | relies on quantitative methods only. |
| | B) | relies on qualitative methods only. |
| | C) | relies on rhetorical or humanistic methods. |
| | D) | uses both quantitative methods and qualitative methods. |
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6 | |
Criteria for evaluating the questions researchers ask are: |
| | A) | quantitative methods, qualitative methods, and social science methods |
| | B) | methodological extremes, and law of the hammer |
| | C) | personal interest, social importance, and theoretical significance |
| | D) | testable, generalizability, and heuristic |
| | E) | describe behavior, determine causes of behavior, predict behavior, and explain behavior |
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2001 McGraw-Hill Higher Education