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Designing Qualitative Research
Keyton: Communication Research

Multiple Choice



1

In qualitative research, the researcher:
A)uses questionnaires and surveys to collect data from participants.
B)"sets up" the interaction environment to observe what is needed to be observed.
C)is the primary data collector.
D)may use a research assistant so that he or she does not see or talk with interactants.
E)has as much control as a researcher in a laboratory.
2

The researcher who does not engage interactants in any fashion is a:
A)complete participant.
B)participant-as-observer.
C)observer-as-participant.
D)complete observer.
E)key informant.
3

Due to the nature of the researcher's role in qualitative research, he or she needs to:
A)have a great deal of control over what happens.
B)be able to fit in with events, people and interaction with which he or she is unfamiliar.
C)develop trust and rapport with participants.
D)develop additional questions or modify the initial research question based on the interaction that is observed.
E)all except a.
4

Gaining access to the interaction environment:
A)is always easy.
B)is always welcomed by the people you want to observe.
C)is sometimes accomplished through a gatekeeper or sponsor.
D)seldom requires planning.
E)seldom requires that the researcher modify his or her communication behavior.
5

Sampling observations during qualitative research should take into consideration:
A)what is considered routine.
B)what is considered a special event.
C)what is considered an untoward event or emergency.
D)different time periods.
E)all of the above.
6

An effective observation strategy is to:
A)answer as many questions as possible.
B)ask many questions and examine those questions for your underlying assumptions.
C)ask other observers many questions.
D)make quick assumptions about what is going on around you.
E)focus on asking "what" instead of "why" or "how."
7

Field notes:
A)are a continuous or sequential record of what was observed.
B)are created only after you leave the interaction field.
C)should not be added to once you have written them.
D)are written to be general rather than specific.
8

Analyzing qualitative data:
A)begins only after all of the observations are completed.
B)begins while reading through the field notes several times.
C)is best done by focusing on each interactant separately.
D)can be done very quickly.
E)is conducted without referencing your research questions.
9

Respondent validation is the process of:
A)directing your questions to interactants who should know the answers.
B)working with at least two other researchers in collecting and interpreting the data.
C)asking participants to review your notes or interpretations.
D)asking other interactants to tell you what they know about the target person being observed.
E)observing only one person in the interaction field until you know him or her so well that you can guess what his or her next move will be.
10

Qualitative methodologies are more subjective and initially less structured than quantitative methodologies. Thus, the:
A)researcher does not need to design the research process before collecting data.
B)initial research question may change as evidence of the problem is observed (or not observed.).
C)researcher is likely to collect more field notes than can be used.
D)researcher may use triangulation to increase the reliability and validity of his or her research.
E)all except a.




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