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Qualitative Methods
Keyton: Communication Research

Multiple Choice



1

A field interview:
A)is very similar to a survey that a researcher conducts in person or by phone.
B)is simply a process of asking questions and getting answers.
C)does not require that the researcher be in the interaction setting with the participants.
D)has the goal of uncovering the respondent's point of view by drawing on terminology, issues, and themes introduced into the conversation by the respondent.
E)occurs spontaneously without prior planning by the interviewer.
2

Field interviews are best conducted in pairs so:
A)that one team member can interview while the other team member takes notes.
B)that the respondent can choose with whom he or she would like to talk.
C)both team members can ask questions of the respondent.
D)the conversation never suffers from silence.
E)the team members can discuss the respondent's responses in front of the respondent.
3

An interview guide for field interviewing should include:
A)more closed than open questions.
B)questions that encourage the respondent to discuss the topic of interest.
C)questions that discourage storytelling by the respondent.
D)questions that introduce terminology unfamiliar to the respondent.
E)questions that will not require further probing or follow-up.
4

A focus group is a facilitator-led group discussion in which the facilitator:
A)asks questions and respondents take turns answering questions.
B)talks more than the participants.
C)encourages participants to interact with one another, not just respond to the researcher's questions.
D)encourages debate and division among participants.
E)strives to keep participants from talking to one another.
5

Ideally, participants in a focus group should:
A)have different backgrounds, but similar attitudes and perspectives.
B)be randomly selected.
C)be friends with the focus group moderator.
D)be given the focus group outline before the session.
E)have homogenous backgrounds, but dissimilar attitudes and perspectives.
6

The focus group moderator:
A)may or may not be the researcher.
B)should be as demographically different as possible from the participants.
C)needs skills in moderating debates.
D)should talk to keep silence from developing.
E)should not encourage participants to talk among themselves.
7

Stories or narratives:
A)can be a reliable guide to understanding the objective facts of an event.
B)can be a reliable guide to storytellers' beliefs, attitudes, values, and actions.
C)must be collected in person from the storyteller.
D)are composed of many equally important elements.
E)always reflect a truthful account of the past.
8

Ethnography is best described as research:
A)conducted from the role of the complete observer.
B)in which the researcher controls the interaction field.
C)that relies on surveys, questionnaires, or polls.
D)that develops an in-depth and holistic description of interactants in their cultural or subcultural environment.
E)on simulated environments.