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Sampling, Significance Levels, and Hypothesis Testing
Keyton: Communication Research

Multiple Choice



1

A population is:
A)selected from the sample.
B)selected from the sampling frame.
C)determined by identifying the characteristics the researcher wants participants to have.
2

From smallest to largest, the correct order is:
A)sample, sampling frame, population.
B)sampling frame, population, sample.
C)population, sampling frame, sample.
D)population, sample, sampling frame.
E)sample, population, sampling frame.
F)sampling frame, sample, population.
3

Generalizability is the extent to which
A)the sample is like the population.
B)conclusions developed from the data collected from a sample can be extended to the population.
C)error exists in the population.
D)participants in the sample are biased toward the research topic.
E)participants in the population are biased toward the research topic.
4

Probability sampling means that selection of participants is:
A)random.
B)purposive.
C)not random.
D)based on convenience.
E)none of the above.
5

Sampling error is:
A)the number of times a person is contacted before they agree to participate in a research project.
B)the degree to which a sample differs from population characteristics.
C)always present.
D)the number of individuals who do not agree to be part of the sample.
E)b. and c.
6

Convenience, volunteers, and snowball samples are types of:
A)probability samples.
B)random samples.
C)nonprobability samples.
D)systematic samples.
E)stratified samples.
7

Maximum variation sampling is:
A)the number of individuals asked to participate in a qualitative research project.
B)based on informational redundancy; a researcher seeks participants until the data received are the same as previously collected data.
C)a form of probability sampling.
D)the degree to which the sample varies from the population on important characteristics.
8

A significance level is:
A)the degree to which research findings have social significance.
B)the degree to which the sample mirrors the population.
C)the term used to describe research that has practical significance.
D)the level of error the researcher is willing to accept for each statistical test.
E)the proportion of the population to the sample.
9

Significance level is:
A)the same as the probability level.
B)reported as p or alpha level in written research reports.
C)set by the researcher prior to computing the statistical test.
D)all of the above.
10

Hypothesis testing:
A)is an act of decision making.
B)is used in qualitative research.
C)is based on the research or alternative hypothesis.
D)assesses the practical and social significance of the research finding.
E)is based on an alpha level of .00.