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Surveys, Questionnaires, and Polls
Multiple Choice
1
Surveys can be:
A)
self-administered in writing without a researcher present.
B)
administered by an interviewer over the phone.
C)
administered by an interviewer in person.
D)
completed over the Web or e-mail.
E)
all of the above.
2
A social desirability response is:
A)
the correct answer to the question.
B)
the answer the participants want to give, but feels uncomfortable sharing.
C)
the answer the participant believes the interviewer or researcher is seeking.
D)
the answer the interviewer indicates he or she desires.
E)
a response given by the participant indicating that he or she declines to answer.
3
Using existing questionnaires and surveys:
A)
is preferred because these questionnaires and surveys have undergone extensive testing and refinement.
B)
is preferred because researchers are paid each time you use their questionnaire or survey.
C)
is not necessary because any competent person can develop a questionnaire better suited to their research needs.
D)
is not possible because many questionnaires and surveys are copyrighted.
E)
is not practical because you made need to make minor modifications.
4
If you must write your own questionnaire or survey, a good survey item is one that:
A)
uses difficult terminology.
B)
is vague or abstract.
C)
is several sentences long.
D)
is straightforward.
E)
has a socially desirable answer.
5
An open question:
A)
provides data from the researcher's point of view.
B)
provides data from the respondent's point of view.
C)
creates easily comparable responses.
D)
is always preferred over a closed question.
E)
should be used when the set of response choices is known.
6
Closed questions are most effectively used when:
A)
the question asks for sensitive information.
B)
a Likert-type scale can be used.
C)
all potential responses are known in advance.
D)
the question asks about something that is relatively new or unique.
E)
multiple responses are required for the participant to fully answer the question.
7
Likert-type scales:
A)
are based on two bipolar adjectives.
B)
assign numerical values to each response choice.
C)
are ratio level data.
D)
have 4 or 6 response choices.
E)
are open questions.
8
Response rate is the:
A)
size of the population.
B)
size of the sample.
C)
return rate.
D)
internal reliability.
E)
number of questionnaires each research assistant must get filled out.
9
Internal reliability is the degree to which:
A)
participants in the sample return their questionnaires.
B)
participants answer all of the questions asked on a survey.
C)
all participants gave the same response to a questionnaire item.
D)
multiple items are consistent in measuring a construct or subconstruct on a questionnaire or survey.
2001 McGraw-Hill Higher Education
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2001 McGraw-Hill Higher Education