Persuasion In The Media Age

Persuasion in the Contemporary Society

Multiple Choice Quiz


1	Which of the following is not a type of media culture, according to Walter Ong?
		A)	orality
		B)	literacy
		C)	electronic media
		D)	telephonic


2	In electronic media cultures, which of the following is true?
		A)	Persuaders and audience members are physically present.
		B)	Persuaders rely on printed material.
		C)	Persuaders use memory aids.
		D)	Persuaders and audience members have a sense of presence.


3	Who is known for the theory of electronic eloquence?
		A)	Neil Postman
		B)	Kathleen Hall Jamieson
		C)	Daniel Bell
		D)	Marshall McLuhan


4	Which portion of the world's population lives in cultures dominated by electronic media?
		A)	half
		B)	10 percent
		C)	less than 5 percent
		D)	Most


5	Which of the following resembles the nature of persuasion in past times, according to Jamieson?
		A)	courtship
		B)	war
		C)	romance
		D)	relationship


6	What word describes the idea that persuaders create value for their products, services, and ideas?
		A)	electronic eloquence
		B)	orality
		C)	commoditization
		D)	audience-centered


7	Persuasion is most similar to which of the following terms?
		A)	argumentation
		B)	coercion
		C)	violence
		D)	identification


8	In which culture would the use of clichés be seen as a mark of intelligence?
		A)	electronic
		B)	oral
		C)	hypermedia
		D)	literate


9	Which word means that persuasion occurs because of many causes?
		A)	overdetermined
		B)	decontextualized
		C)	fragmented
		D)	reflexive


10	Abstract thought first appeared in which type of culture, according to Ong?
		A)	electronic
		B)	oral
		C)	hypermedia
		D)	literate

2002 McGraw-Hill Higher Education

Any use is subject to the Terms of Use and Privacy Policy.