Multiple Choice Quiz

1		During which stage of the campaign are media expectations an important determinant of a candidate's success?
			A)	preprimary
			B)	primary
			C)	convention
			D)	general election
2		During which stage of the campaign do the largest number of candidates take part?
			A)	preprimary
			B)	primary
			C)	convention
			D)	general election
3		Which type of political advertisement contains both positive and negative, image and issue components?
			A)	advocacy
			B)	attack
			C)	contrast
			D)	narrative
4		Which of the following is not an advantage of a candidate's use of direct mail in a campaign.
			A)	Direct mail allows the candidate to send an extended message to the voter without news media intervention.
			B)	Direct mail is effective for fundraising.
			C)	Direct mail is efficient, since voters can be narrowly targeted.
			D)	None of the above.
5		Negative advertising
			A)	is harmful when it is not fair.
			B)	is not beneficial for voters.
			C)	is always harmful for the campaign.
			D)	none of the above.
6		Which type of campaign speech is given repeatedly to different audiences on the campaign trail throughout the length of the campaign?
			A)	announcement
			B)	stump
			C)	debates
			D)	acceptance
7		Which type of campaign communication channel is most susceptible to editing and revision by the news media?
			A)	candidate's Internet site
			B)	political debates
			C)	advertising
			D)	news releases
8		Winning and losing a debate depends on
			A)	how sample populations of the public respond to the candidates.
			B)	the number of mistakes a candidate makes in the debate.
			C)	the debater's ability to deliver one-liners and memorable statements.
			D)	all of the above.
9		Which of the following statements is not true?
			A)	Lawn signs are effective at creating name recognition.
			B)	Newspaper ads are less expensive than television ads.
			C)	Television ads have no relationship to the audience's image of the candidate.
			D)	Radio is a cost-effective medium for reaching voters at all times of the day.
10		Attack advertisements
			A)	are often policy-oriented.
			B)	have no impact on the audience.
			C)	usually do not require a response.
			D)	none of the above.