Internet Exercises

1. Visit iVillage.com. What features does the site include to bring viewers back for repeated visits? How does the site create a relationship with its users?

http://www.ivillage.com/

2. Use Yahoo or another search engine to find a commercial Web site that interests you. Or, just look at the Yahoo site as you think about the questions that follow. How does the site use advertising? Are the advertisements customized to the topic of the site? Did you click on any of the ads? Why or why not? How might the ads on this site been more effective?

http://www.yahoo.com/

3. Read several articles at adsGuide.com. What is predicted for the future of Internet advertising? How do the articles you read offer ways for advertisers to overcome the challenges we have discussed?

http://www.adsguide.com/

4. Use the tips and tools at the About Desktop Publishing site to design an ad for your favorite soft drink, pizza, or a current movie. What tips did you find effective? What images do you plan to use? What language strategies would be effective? How would your ad overcome the challenges to advertisers we discussed in the chapter?

http://desktoppub.about.com/