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Persuasion In The Media Age
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Persuasion and Visual Images
Multiple Choice Quiz
1
Which kind of line signifies playfulness and movement?
A)
straight
B)
vertical
C)
curved
D)
diagonal
2
Which type of balance signifies formality and elegance?
A)
horizontal
B)
axial
C)
vertical
D)
asymmetrical
3
Which type of font is often used in headlines?
A)
asymmetrical
B)
axial
C)
sans serif
D)
serif
4
Persuaders use images that violate reality so that audience members
A)
have an emotional connection to the image.
B)
identify with the image.
C)
pay attention to them.
D)
all of the above.
5
An upward looking camera angle communicates
A)
a sense of superiority.
B)
the passage of time.
C)
visual parody.
D)
all of the above.
6
Political cartoons take advantage of an image's ability to
A)
prove an argument.
B)
represent reality.
C)
violate reality.
D)
serve as an argumentative claim.
7
According to Blair, Jeppeson, and Pucci, the granite of the Vietnam Memorial represents
A)
a prehistoric wall.
B)
the strength of American will during the war.
C)
the strength of American forces during the war.
D)
a gravestone.
8
The third judgment of Foss and Kanengieter's model is
A)
the function of the image.
B)
the appropriateness of the function.
C)
how well the function is communicated.
D)
the intent of the artist
9
Virtual reality
A)
holds the future for computer-generated graphics.
B)
will reshape how we relate to persuaders.
C)
allows the user to experience computer-generated three-dimensional formats.
D)
all of the above.
10
When the book says that photographs present selective representations of reality, it means that
A)
photographs are indisputable forms of proof.
B)
photographs cannot serve as a form of proof.
C)
photographs are inherently unethical forms of proof.
D)
photographs include some elements of an event and exclude others.
2002 McGraw-Hill Higher Education
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2002 McGraw-Hill Higher Education