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Persuasion In The Media Age
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Persuasion and Language
Multiple Choice Quiz
1
The "Great Symbol Drain," according to Postman, refers to
A)
the removal of certain words from our language because of political correctness.
B)
the loss of meaning for patriotic, religious, or spiritual symbols.
C)
the use of strategic ambiguity in language.
D)
an aspect of dramatism.
2
The negative, according to Burke,
A)
is a pessimistic view of the world.
B)
results in moral action.
C)
is the same as doublespeak.
D)
all of the above.
3
Which pentadic term refers to the means by which an action occurs?
A)
motive
B)
attitude
C)
agent
D)
agency
4
The end result of comic purification is
A)
purification.
B)
the pentad.
C)
enlightenment.
D)
doublespeak.
5
Personified language
A)
uses an individual to embody the persuader's message.
B)
is tailored to the audience member.
C)
reveals information about the persuader's personal convictions.
D)
is informal.
6
Synecdoche refers to
A)
the use of self-disclosive language.
B)
the use of conversational language.
C)
the reduction of information to a visual image.
D)
the representation of large amounts of information by a short part of the whole.
7
Pseudoevents relate to
A)
personification.
B)
verbal distillation.
C)
conversational language.
D)
visual dramatization.
8
An ideograph, according to McGee,
A)
is a word or phrase that contains ideological commitment.
B)
is visually dramatic.
C)
is a metaphor.
D)
all of the above.
9
Which form of purification is achieved when an individual labels someone else responsible for guilt?
A)
scapegoating
B)
personification
C)
verbal distillation
D)
mortification
10
Humans
A)
invented the negative.
B)
are invented by the negative.
C)
misuse symbols.
D)
all of the above.
2002 McGraw-Hill Higher Education
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2002 McGraw-Hill Higher Education