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Persuasion In The Media Age
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Persuasion and Culture
Multiple Choice Quiz
1
Mainstream culture
A)
includes African-Americans.
B)
includes European Americans.
C)
includes Asian-Americans.
D)
includes all of the above.
2
Which of the following is not true of buzz?
A)
Buzz is seen by cultural members as important information to know.
B)
Buzz can be carefully created by persuaders.
C)
Buzz usually results in enduring cultural values.
D)
Buzz often cannot be controlled by persuaders.
3
Early political beliefs did not include
A)
the importance of a written constitution.
B)
a strong central government.
C)
the freedom of religion.
D)
the right to elect political leaders.
4
Which cultural value refers to Americans' desire to be self-taught?
A)
progress
B)
efficiency and practicality
C)
effort and optimism
D)
individualism
5
Which of Hammond and Morrison's cultural forces best explains the success of lotteries?
A)
big and more
B)
the urge to improvise
C)
impatience with time
D)
dreaming impossible dreams
6
Hegemony and patriarchy
A)
maintain cultural beliefs and values.
B)
transform cultural beliefs and values.
C)
are not related to cultural beliefs and values.
D)
all of the above.
7
Which of Hofstede's cultural dimensions deals with a culture's customs and rituals?
A)
masculinity
B)
uncertainty avoidance
C)
individualism
D)
power distance
8
Which type of culture values service, interdependence and intuition?
A)
high femininity
B)
high power distance
C)
low power distance
D)
high masculinity
9
The belief that success should not be determined by birthright relates to which of McElroy's cultural beliefs?
A)
social beliefs
B)
political beliefs
C)
primary beliefs
D)
frontier beliefs
10
According to Trujillo, popular culture's depiction of Nolan Ryan resulted in which of the following beliefs?
A)
It is appropriate for men to be subordinate to their wives.
B)
It is appropriate for men to lack physical force.
C)
It is appropriate for men to achieve in their careers.
D)
It is appropriate for men to work indoors.
2002 McGraw-Hill Higher Education
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2002 McGraw-Hill Higher Education