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Research Design and Methods: A Process Approach, Fifth Edition Book Cover

Research Design and Methods: A Process Approach, 5/e

Kenneth S. Bordens, Indiana University/Purdue University - Fort Wayne
Bruce Barrington Abbott, Indiana University/Purdue University

Using Survey Research

Chapter Outline

Survey Research
Designing Your Questionnaire
       Selecting the Questionnaire Format
               Types of Questionnaire Items
               Rating Scales
               Writing Questionnaire Items
       Assembling the Questionnaire
Administering Your Questionnaire
       Mail Surveys
               Combatting Nonresponse Bias
       Telephone Surveys
       Group Administration
       The Interview
       The Internet
Assessing the Reliability of a Questionnaire
       Assessing Reliability by Repeated Testing
       Assessing Reliability with a Single Test
       Increasing Reliability
Assessing the Validity of a Questionnaire
Acquiring a Sample for Your Survey
       Representativeness
       Sampling Techniques
               Simple Random Sampling
               Stratified Sampling
               Proportionate Sampling
               Systematic Sampling
               Cluster Sampling
       Random and nonrandom sampling revisited
       Sample Size
Summary
Key Terms

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