What's New

Key Changes to the Second Edition:

Reorganized Internet coverage to reflect the pervasive influence the Internet has had on all other media. The Internet chapter (formerly 14) is now covered in Part I (Chapter 3). It now provides a stronger foundation for coverage of convergence in all the medium chapters.
An expanded and refined definition of media literacy to include the work of James Potter and Alan Rubin. The "Media Literacy Primer" has been moved to Chapter 3 to provide a stronger foundation.
Expanded material on alternative media includes: low power radio, P2P systems (Gnutella, Napster, Freenet), and Zines.
Chapter 15 is now more focused on the globalization of the media industries with special attention paid to issues of Cultural Imperialism.
New Cultural Forum boxes highlight key issues related to the effects of media on society. These include: The Passing of the Independent Bookseller; Whose Life Is It Anyway: Protecting Personal Privacy in the Digital Age; Will We Accept Dogme Dogma? (about an alternative-anti-Hollywood-approach to filming); The Ford and Firestone Debacle.
New Using Media to Make a Difference boxes include: Our Bodies, Ourselves; Covering the Issue of Race; Rock 'n Roll, Radio, and Race; and Maintaining Gross National Happiness.
All statistical entries updated. These changes include a new discussion of Internet demographics; new media consumption statistics; new statistics for all media sales and circulation figures.
Media Ownership: Changes (as much as possible) reflect mergers and changes in media conglomerate ownership.

2002 McGraw-Hill Higher Education
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