 |  Introduction to Mass Communication, 2/e Stanley J. Baran
Mass Communication Research and Effects
Learning Objectives1.
Introduce students to the history and development of mass communication research.
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Detail the various types of research employed by mass communication researchers and the kinds of conclusions to which this research leads.
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Examine a number of controversial effects issues, such as violence and the mediaís impact on the electoral process.
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Improve studentsí ability to interpret the findings of mass communication research.
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2002 McGraw-Hill Higher Education