Stanley J. Baran
| CNN effect | the power of television pictures to emotionally move people so powerfully that important military and political decisions are driven by those pictures rather than by well-reasoned policy considerations
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| conventions | in media content, certain distinctive, standardized style elements of individual genres
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| genre | a form of media content with a standardized, distinctive style and conventions
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| griots | the "talking chiefs" in orally based African tribes
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| ideogrammatic alphabet | a symbol- or picture-based alphabet
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| information society | a society where the creation and exchange of information is the predominant social and economic activity
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| literacy | the ability to effectively and efficiently comprehend and utilize a given form of communication
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| literate culture | a culture that employs a written language
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| media literacy | the ability to effectively and efficiently comprehend and utilize mass communication
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| multiple points of access | ability of a literate media consumer to access or approach media content from a variety of personally satisfying directions
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| oral (or preliterate) culture | a culture without a written language
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| papyrus | early form of paper composed of pressed strips of sliced reed
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| parchment | writing material made from prepared animal skins
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| production values | media content's internal language and grammar; its style and quality
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| syllable alphabet | a phonetically based alphabet employing sequences of vowels and consonants, that is, words
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| third person effect | the common attitude that others are influenced by media messages, but we are not
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2002 McGraw-Hill Higher Education