Multiple Choice Quiz


1	____________ required that all paper sold in the Colonies be taxed and stamped by the authorities.
		A)	Offset lithography
		B)	The Novanglus Papers
		C)	The Stamp Act
		D)	The Alien and Sedition Acts


2	Literacy in the United States was given a big boost by the ________ movement that began just before the Civil War.
		A)	compulsory education
		B)	city library
		C)	westward expansion
		D)	anti-child labor


3	Dime novels are the 1860 innovation of
		A)	Benjamin Franklin.
		B)	the Beadle Brothers.
		C)	Thomas Paine.
		D)	the Harper Brothers.


4	Books that are published especially for sale to schools are called
		A)	El-hi books.
		B)	trade books.
		C)	professional books.
		D)	mass market paperbacks.


5	Remainders are
		A)	book ideas that have been rejected by a publisher or editor.
		B)	books that have no tie-in value.
		C)	unsaleable books that are returned to the publisher by a bookstore.
		D)	none of the above


6	Digital books
		A)	are an example of convergence.
		B)	can hold up to 500 pages of text.
		C)	have fixed content that cannot be edited.
		D)	have overtaken hardcover books in annual sales.


7	There are approximately ______ book publishers in the United States.
		A)	500
		B)	5,000
		C)	20,000
		D)	50,000


8	Subsidiary rights refers to
		A)	the sale of a book, its contents, and its characters to filmmakers, paperback publishers, book clubs, and merchandise manufacturers.
		B)	the ownership of smaller publishing houses by larger ones.
		C)	an author's ability to retain the right to use a character in a number of books.
		D)	the sale of translation rights to foreign publishers.


9	Publishers' desire to cash in on millions of dollars of free publicity provided by media coverage of breaking events has led to the publication of many
		A)	dime novels.
		B)	paperback books.
		C)	product tie-ins.
		D)	instant books.


10	In 1998, independent bookstores' share of total U.S. retail book sales was approximately
		A)	15%.
		B)	25%.
		C)	33%.
		D)	45%.


11	An aliterate person
		A)	is unable to read.
		B)	is unwilling to read.
		C)	lacks the cultural framework to appreciate reading.
		D)	chooses to read only non-serious books.

2002 McGraw-Hill Higher Education
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