McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Career Opportunities
Letter From the Author
PowerWeb: Mass Communication
PowerWeb: Violence & Terrorism
Learning Objectives
Chapter Outline
Chapter Overview
Multiple Choice Quiz
Glossary
Flashcards
Media Links
Crossword Puzzles
Worksheet
Feedback
Help Center


Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran

Newspapers

Learning Objectives

1.

Introduce students to the history and development of the newspaper industry and the newspaper itself as a medium.

2.

Analyze how the organizational and economic nature of the contemporary newspaper industry shapes the content of newspapers.

3.

Detail the relationship between the newspaper as a medium and its readers.

4.

Examine changes in the newspaper industry brought about by emerging technologies and how those alterations may impact the medium's traditional role in our democracy.

5.

Improve students' newspaper-reading media literacy skills.