Stanley J. Baran
| advertorial | ads in magazines and newspapers that take on the appearance of genuine editorial content
|
 |
|
|
| brand magazine | a consumer magazine published by a retail business for readers having demographic characteristics similar to those who shop at its stores
|
|
|
|
| circulation | the number of issues of a magazine or newspaper that are sold
|
|
|
|
| complementary copy | newspaper and magazine content that reinforces the advertiser's message, or at least does not negate it
|
|
|
|
| controlled circulation | when a magazine is provided at no cost to readers who meet some specific set of advertiser-attractive criteria
|
|
|
|
| manalogue | a designer catalog produced to look like a consumer magazine
|
|
|
|
| muckraking | a form of crusading journalism that primarily used magazines to agitate for change
|
|
|
|
| pass-along readership | measurement of publication readers who neither subscribe nor buy single copies but who borrow a copy or read one in a doctor's office or library
|
|
|
|
| split runs | special versions of a given issue of a magazine in which editorial content and ads vary according to some specific demographic or regional grouping
|
|
|
|
| synergistic magazine | a magazine explicitly designed to generate stories that will become movies, television programs, or content for other media
|
|
|
|
| Webzines | online magazines
|
2002 McGraw-Hill Higher Education