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Baran Book Cover
Introduction to Mass Communication, 2/e
Stanley J. Baran
Television

Learning Objectives

1.

Introduce students to the history and development of the television industry and television itself as a medium.

2.

Explore in detail how television programs move from concept to broadcast.

3.

Analyze how the organizational and economic nature of the contemporary television industry shapes the content of television.

4.

Detail the relationship between television and its viewers.

5.

Alert students to new and emerging video technologies and their potential impact.

6.

Improve students' television-viewing media literacy skills.








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